LogoSpotlight
Production flat-lay: storyboard pinned under a smartphone playing a retail video, lens cap on shot list, red marker beside handwritten notes
Spotlight StudioRetail Video Agency

We script, shoot, and cut the short-form video that makes someone stop mid-scroll and tap "Add to Cart." Built for DTC brands who know their content is the product.

Download the Retail Video PlaybookWatch the Case Reel
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3.8×Average ROAS Lift
47%View-Through Rate
120+Retail Brands Served
2.4MVideos Delivered
Creator Spotlight01 / 03
Mara Okonkwo, short-form video director, looking directly at camera with natural lighting

@mara.shoots

Mara Okonkwo

"I don't make ads. I make moments that happen to sell things."

Former editorial photographer turned short-form director. Mara's hook philosophy: the first 0.3s must earn the next 0.3s. Every frame is a reason to stay.

Brand Result — Lumē Botanicals

Lumē went from 12K to 340K TikTok followers in 90 days. Their hero serum sold out 3× in a single quarter.

4.2×ROAS Lift
61%View-Through
38%Sell-Through Spike
Selected Cuts
Skincare product flat-lay video thumbnail
TikTok
0:23
Skincare routine demonstration video thumbnail
Reels
0:18
Product texture close-up video thumbnail
TikTok
0:31

Videos play silently — tap to unmute

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Creator Spotlight02 / 03
Dex Calloway, video director specializing in apparel content, confident expression in studio setting

@dex.cuts

Dex Calloway

"Retail video is just music video with a checkout link."

Cut his teeth on music video sets before pivoting to brand content. Dex understands pacing the way a DJ understands a room — he knows exactly when to drop.

Brand Result — Harbor Supply Co.

Harbor's fall drop sold through in 11 days — historically their worst quarter. One Dex-directed Reel drove 60% of that traffic.

3.6×ROAS Lift
54%View-Through
29%CTR Increase
Selected Cuts
Streetwear lookbook video thumbnail
Reels
0:27
Apparel styling video thumbnail
TikTok
0:15
Brand story short-form video thumbnail
YouTube Shorts
0:42

Videos play silently — tap to unmute

View Dex's full reel →
Creator Spotlight03 / 03
Priya Venkatesh, lifestyle video director, warm natural light portrait in creative studio

@priya.frames

Priya Venkatesh

"Every SKU has a story. I just find the angle that makes you feel it."

Architecture grad who discovered that the best room staging is done in 15 seconds. Priya's videos feel like a magazine spread that learned to breathe.

Brand Result — Nesting Co.

Nesting Co. attributed $2.1M in Q4 revenue directly to Priya's 6-video series. Their candle line became the #1 gifted product on Pinterest.

5.1×ROAS Lift
68%View-Through
44%Add-to-Cart Rate
Selected Cuts
Home decor styling video thumbnail
TikTok
0:19
Lifestyle product reveal video thumbnail
Reels
0:33
Interior styling short-form video thumbnail
Reels
0:24

Videos play silently — tap to unmute

View Priya's full reel →
Content PlaybookPrimary CTA

Free Download — The Retail Video Playbook

Stop guessing.
Start converting.

47 pages of scripts, hooks, and edit frameworks used by Spotlight creators across 120+ retail brands. The exact playbook behind $38M in attributable revenue.

  • —The 0.3-second hook formula (with 12 proven templates)
  • —Platform-specific edit rhythms: TikTok vs. Reels vs. Shorts
  • —Product-type briefs: apparel, skincare, home, food & bev
  • —How to brief a creator so they don't make a commercial

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Case Reel — Ungated
Free to watch
Case reel thumbnail — retail video production highlights from Spotlight creators

$38M in attributable revenue.
Across 6 creators, 3 verticals, 18 months.

This reel shows the actual work — the hooks, the cuts, the brand lifts. No case study deck. No agency speak. Just the videos and the numbers.

Brands in this reel

LumēHarborNesting Co.VerdantChalk & Co.Roam Supply